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Showing posts from June, 2015

5 Things Universities and Digital Marketing Programs are Not Teaching

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Academics of unconventional thought have often complained about two things: •    Schools have a very passive approach towards knowledge and a more active approach towards getting the course completed. •    The education received is often difficult to apply and students are left to fend for themselves when in the real world. These two points are very important in understanding the point of view of those newly graduates who think that they are ready to enter the world of work, but often end up in mass disillusionment. This is primarily because of the following reasons: 1.    Universities do not provide real life experience – Let us take business schools for examples. Business schools equip their courses with various pieces of study and even teach basic philosophy to their students, but is that really all they need to become top order marketing professionals? 2.    Courses for under graduates are not dynamic – The world of marketing and business is such that it keeps chang

How Content Marketing Builds Your Online Business in 2015

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One of the most important parts of marketing is content marketing, especially when trying to build your online business during this day and age. One of the most important things to do is to write, or hire content writers to write articles for the company. These will allow the online business to be seen more online and is a simple way to market the various services and items that are available from your business. What is the benefit of content marketing? These articles that are written for content marketing will be comprehensive and will allow the reader to simply understand what services and items that are available from your online business. If someone else is writing them for you, then they will ensure that the content is specifically geared towards your online business and give details as required. You don't have to write the article yourself, but instead you can hire an Article Marketing Company India to take care of it for you. Why do you need content marketing? Cont