Top 10 Most Egregious SEO Mistakes


The main intention of SEO is to make sure that search engines look you up and place you on their result list. This increases the probability of people clicking the lick to your website so that you can sell what you have. It seems all fine till here as most people think that they have understood what to do and they think that having good content and using some commonly used keywords will help a great deal. But in this business it is more important to know what you must not do than to know what you must. Take a look and learn with ease:
• Avoid images in the heading: Though the idea may seem creative but using images in the headings are not going to attract search engines. They are looking for words... bold, simple and direct that will attract the masses.

• Navigation needs to be achieved via text: If you are directing the user to go to the homepage by making him/her want to click the image of a house, then you are going wrong. Use text always.

• Avoid very common words for optimization: You cannot compete with Wikipedia if you think you can use the most commonly used terms. These long standing sites will not even consider you to be competition and you do not stand a chance.

• Do not use company name all the time : Use of keyword phrases will help to improve your ranking as people are more likely to search with the help of keywords and not company name.

• Avoid using Flash while building your website: Flash does not allow search engines to see your website and definitely mars the chance of your site getting listed on the search engine lists.

• SEO never stops: You cannot say that a particular company once did the SEO for your website. This is not a process that can ever come to end and it must go on forever.

• Avoid Broken Links: This is a mistake that most websites fail to fix and that affects their rating.

• Do not have copied/duplicate content: Make sure that the content in your website is not copied from somewhere else. It should also not be the same as some existing content.

• Not allowing site to be crawled: If you do not allows search engines to crawler your site, your ranking will never improve.

• Do not do SEO after the site has been built: These two processes go hand in hand. Just as you cannot pack after leaving for a vacation, the same way you cannot optimize after site building.

SEO is the process of optimizing website through various different techniques for the search engines to rank better and if one does these mistakes, it is going to be bitter than better.

Avoid these mistakes and one must see good improvement.

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