5 Things Universities and Digital Marketing Programs are Not Teaching
Academics of unconventional thought have often complained about two things:
• Schools have a very passive approach towards knowledge and a more active approach towards getting the course completed.
• The education received is often difficult to apply and students are left to fend for themselves when in the real world.
These two points are very important in understanding the point of view of those newly graduates who think that they are ready to enter the world of work, but often end up in mass disillusionment.
This is primarily because of the following reasons:
1. Universities do not provide real life experience – Let us take business schools for examples. Business schools equip their courses with various pieces of study and even teach basic philosophy to their students, but is that really all they need to become top order marketing professionals?
2. Courses for under graduates are not dynamic – The world of marketing and business is such that it keeps changing by the minute and keeps introducing new innovations, new ideas and this means constant learning. Courses are designed specifically to adhere to the college degree and do not change in that three year span, while the world of business achieves new dimensions.Digital marketing in India hence is very uncommon.
The following points should be introduced in the business courses to make these courses more effective:
1. Marketing degrees should involve analytics – When every form of decision making is based on data, then how can analytics not be a part of business studies. Business studies should include all forms of data analysis to help make the course more practical. Digital marketing services in India will improve this way.
2. Marketing degrees should teach mobile readiness – All marketing degrees should have courses involved with teaching mobile friendliness and the essence of the importance of smartphones and being smooth in control over them.
3. Content writing should be included too – If the marketing professionals cannot write marketing articles that will help them sell their goods, then of what use is the ‘marketing skills’ they claim to possess?
4. Optimization of site and content – To optimize the content of the website and to make it more marketable SEO skills are required. There are plenty of affordable SEO services in India, but why use them when you can do it yourself? Learning SEO skills is somewhat essential for the students of business studies.
5. Social media management – Social media management is incredibly important in this world of social media and social sites. Knowing how to handle these web pages and making them more user-friendly and advertising your work is incredibly important for the business students.
The things we learnt from these points are as follows:
• Business students need a much more practical approach towards their degrees.
• Courses must by flexible and change with time.
• A degree is pointless if you are not using application skills and performing well in work.
Conclusion – The business schools and many academic institutions in that respect are very conservative when it comes to education and this must change in order to build smarter individuals.
• Schools have a very passive approach towards knowledge and a more active approach towards getting the course completed.
• The education received is often difficult to apply and students are left to fend for themselves when in the real world.
These two points are very important in understanding the point of view of those newly graduates who think that they are ready to enter the world of work, but often end up in mass disillusionment.
1. Universities do not provide real life experience – Let us take business schools for examples. Business schools equip their courses with various pieces of study and even teach basic philosophy to their students, but is that really all they need to become top order marketing professionals?
2. Courses for under graduates are not dynamic – The world of marketing and business is such that it keeps changing by the minute and keeps introducing new innovations, new ideas and this means constant learning. Courses are designed specifically to adhere to the college degree and do not change in that three year span, while the world of business achieves new dimensions.Digital marketing in India hence is very uncommon.
The following points should be introduced in the business courses to make these courses more effective:
1. Marketing degrees should involve analytics – When every form of decision making is based on data, then how can analytics not be a part of business studies. Business studies should include all forms of data analysis to help make the course more practical. Digital marketing services in India will improve this way.
2. Marketing degrees should teach mobile readiness – All marketing degrees should have courses involved with teaching mobile friendliness and the essence of the importance of smartphones and being smooth in control over them.
3. Content writing should be included too – If the marketing professionals cannot write marketing articles that will help them sell their goods, then of what use is the ‘marketing skills’ they claim to possess?
4. Optimization of site and content – To optimize the content of the website and to make it more marketable SEO skills are required. There are plenty of affordable SEO services in India, but why use them when you can do it yourself? Learning SEO skills is somewhat essential for the students of business studies.
5. Social media management – Social media management is incredibly important in this world of social media and social sites. Knowing how to handle these web pages and making them more user-friendly and advertising your work is incredibly important for the business students.
The things we learnt from these points are as follows:
• Business students need a much more practical approach towards their degrees.
• Courses must by flexible and change with time.
• A degree is pointless if you are not using application skills and performing well in work.
Conclusion – The business schools and many academic institutions in that respect are very conservative when it comes to education and this must change in order to build smarter individuals.
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